Selected Branding Projects
A collection of logo design, visual identity systems, brand guidelines, and strategic branding solutions created for businesses across different industries.
Task
Include Work team assigned this project to redesign and reposition their website with a clear focus on brand clarity, usability, and conversion.The objective was not just visual improvement, but to refine how the brand communicates trust, speed, and professionalism to potential clients. Key considerations provided by Include Work: Strengthen brand positioning as a reliable and skilled virtual assistant service Improve overall user experience and information flow Create a clear, structured landing page hierarchy Ensure the website communicates value quickly and effectively Maintain a clean, modern, and professional SaaS-style aesthetic Optimize content and layout to support lead generation and onboarding
Task
Include Work team assigned this project to redesign and reposition their website with a clear focus on brand clarity, usability, and conversion.The objective was not just visual improvement, but to refine how the brand communicates trust, speed, and professionalism to potential clients. Key considerations provided by Include Work: Strengthen brand positioning as a reliable and skilled virtual assistant service Improve overall user experience and information flow Create a clear, structured landing page hierarchy Ensure the website communicates value quickly and effectively Maintain a clean, modern, and professional SaaS-style aesthetic Optimize content and layout to support lead generation and onboarding
Soluation
To complete this project, I approached the redesign with a strategy-first mindset, focusing on clarity, structure, and purpose. I began by analyzing the existing website flow to identify gaps in hierarchy, messaging, and user journey. Based on this analysis, I restructured the layout to guide users logically-from understanding the service to building trust and taking action. Key steps followed during execution:
Redesigned the landing page structure with clear sections and visual hierarchy Simplified content to highlight core value propositions without overwhelming users Focused on user-centric UX decisions to improve readability and navigation Ensured consistency in spacing, alignment, and layout for a polished SaaS feel
